Why?
Why
do you buy insurance?
Far too many people
never take the time to ask: "Why?"
No businessperson in their right mind would spend $100,000 on a piece
of equipment stating, "well, you gotta have it". Yet most
American companies below the Fortune 1000 level buy their insurance
for precisely that reason. Many companies simply continue to renew using
expiring policies as the benchmark without really knowing what they
need. It's little wonder so many companies don't survive major catastrophes
in spite of the fact that they have insurance.
Have you ever sat down and asked any of these questions?
Why
am I buying insurance?
What do I want it to do?
Why do I want it to do those things?
How do I determine what I want it to do?
What do I need to do now to make sure my insurance will perform when
needed?
How do I anticipate my post loss needs?
The
Problem: You are compelled to purchase a product and
service without the qualifications necessary to properly evaluate it.
Whether a personal auto, homeowners, or a large
industrial risk, the Solution is always the same.
Paye, Fischer & Krause - Plan
B.
